K.W. Goff and LifeStyleSecure... are one and the same. K.W. Goff cltc ltcp is a native of the Ozarks.  In addition to his 15+ years of Life & Health insurance experience, he has over a decade of sales and management experience with Information Technology. Plus, Mr. Goff has almost a decade of experience with non-insurance financial services (mostly Asset Based Lending) and has worked as a confidential intermediary negotiating transfers of ownership for privately-held businesses.

K.W. Goff’s basic life philosophy...

"whatever you believe about the future (your future)...

determines the decisions you make today"

and

"if it makes sense, do it… if it does not make sense, don’t do it".

Insurance for LifeStyle Assurance

Since 2005 Mr. Goff has been writing insurance that protects health and wealth.  He is appointed with several major carriers to be able to find ideally suited options for his clients.

K.W. Goff holds the CLTC and LTCP designations (Certified in Long Term Care & Long Term Care Professional respectively) which are professional designations typically obtained by insurance agents who wish to be well informed about all things related to Medicare, Medicaid, and Long Term Care planning.  He is certified to write Missouri “Partnership” Long Term Care insurance. (You should ask K.W. what “Partnership” means.)

Mr. Goff is knowledgeable and experienced with all forms of Medicare-related insurance. 

"Since the inception of Medicare Part D in 2006, I have written so many hundreds of Medicare-related applications and enrollments I've forgotten how many hundreds I've written."

K.W. Goff  cltc ltcp

Exit Strategies

At some point in time, a privately owned business will either close its doors or transfer to new ownership (ownership transferred to employees or to children or business buyers).  Experiences as a confidential intermediary for ownership transfer of main street businesses have provided insights for effectively using a range of insurance plans to protect the continuation of a business.

Several years of structuring asset-based loans and equipment leases also have provided valuable insights.  Doing this work provided K.W. Goff with the opportunity to learn the operations and marketing philosophies of over 2,000 equipment sellers.  This specific activity plus a broad experience across related disciplines gives him a unique ability to craft strategies utilizing insurance to help assure business continuation.

Formal Education

Bachelor's Degree, graduating Cum Laude from the University of Arkansas at Little Rock majoring in Mass Media and minoring in Business Administration.  Attended first through twelve grades in the Springfield, MO public school system.  Parkview High School Alumni.

Family

Married to an unforgettable woman ~ Dee Goff.  She is the Queen of comebacks and one-liners.  Funny is as funny does.  High moral standards.  People call me K.W. and my wife Dee.  “K.W. & Dee”  Say it fast and it sounds like a Radio Station.

One daughter, Piper, Missouri State University graduate.